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WIAA/LRG Royalty Program

This year, the National Federation of State High School Associations (NFHS) and its partner, the Licensing Resource Group (LRG) launched the NFHS Licensing Program.  The program is designed to create a new revenue stream for high schools generated from royalties collected on school-identified merchandise sold at national and regional retailers.  In its first year, this unprecedented program has been extremely successful.

All WIAA member schools were enrolled in the program earlier this year except those schools who elected to "opt-out".  This week, the WIAA is mailing out over $23,000 in royalty checks to over 120 WIAA member schools based on the following revenue model:

  • Royalty Amount of a retail item = 10% of the wholesale price of the item
  • Of each royalty amount, 50% goes to the member school, 7% to the WIAA, 3% to the NFHS, and 40% goes to LRG
  • The WIAA is donating its share back to its member schools, so schools are receiving a total of 57%

This is just the beginning.  We are confident that the program has endless opportunities and will continue to generate revenue for all participating schools.

If you have any questions or comments, please contact Andy Knapp at the WIAA Office at aknapp@wiaa.com.

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